Location Based Research

Use our high quality panels in Germany, Austria and Switzerland for your surveys!

With many sensors, the smartphone offers different approaches with which it is possible to track passive movement data of panellists.

GPS & Routing

The measurement of GPS coordinates is possible without additional hardware and thus offers a flexible and scalable approach without additional infrastructure.

GEO-Fencing

For certain regions, the time of entry and departure are recorded and the length of stay measured.

Panellists with a suitable research app

(a) can be interviewed directly in real time
(b) can be invited to the study at a later stage

Beacons

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Benefits

Einfache Integration in bestehende Kampagnen - Tracking Pixel kann unkompliziert in Ad Tag ergänzt werden

Survey of participants possible during and after contact measurement

Calculation of routes and contact probabilities using algorithms