p&a Insights 2018 in Frankfurt

Visit us at planung&analyse “Insights” and HORIZONT “Werbwirkungsgipfel” in Frankfurt am Main! At our stand we will welcome you with a cup of popcorn.

On August 22 and 23, an interesting congress programme awaits you, in which we will once again be giving a presentation this year.

Malte Friedrich-Freksa will speak together with Prof. Dr. Holger L├╝tters from the HTW Berlin about the following topic: “Alexa, Siri and Cortana: Can you do market research? The use of digital language assistance in market research interviews. From theory to empiricism”.

When? Wednesday, 22 August 2018, time: 12:10
Where? Lecture room of planning&analysis Insights

The complete programme can be found here.

We are looking forward to two exciting congress days!