In cooporation with Interrogare we have developed our new solution Programmatic Insights.
With Programmatic Insights, campaigns can be played out programmatically to panellists. This offers the following advantages over classic cookie tracking for online campaigns:
- Efficient setup: Minimizing media costs and enabling new study approaches
- Selective selection: Targeted selection and targeting of panel target groups
- Measurement of smaller campaigns possible
- Special designs for environments, contact classes or combination with other methods
- Pretests of advertising material in a closed panel possible
- Real conditions: Measurement of normal media use without laboratory situation
- Full service approach: technology setup, campaign management and project management from a single source
Questions? Get in touch!